Instagram & Social Media Marketing: How Does It Work?

social media marketing

Instagram is an extremely powerful social media marketing tool. Instagram is the second most used social media network behind Facebook, with over 1 billion (Yes, with a “B”) active monthly users. While many people think of Instagram as a social network designed to share photos with your friends or to catch up on the latest in celebrity gossip, it’s actually a great way for businesses to reach their target audience. 90 percent of users follow at least one business, and 83 percent of users have discovered a new product or service on the platform.

Let’s explore how Instagram and Social Media Marketing works.

social media marketing

Why Social Media Marketing With Instagram Works

There is a ton that goes into the social media marketing giant that is Instagram. For simplicities sake, let’s take a look at the main reasons why Instagram works for social media marketing.

User Engagement

Perhaps the biggest reason Instagram is so effective for social media marketing is the way its users interact with the platform. They aren’t just passive observers; they are actively engaged. Nearly 60 percent of users are daily users, and they’re active for at least seven hours per week interacting with brands! That’s a lot of eyeballs that could be exposed to your business.

Visual Nature

Humans are visual creatures, and Instagram does a great job of tapping into that part of our nature. There’s just something about an eye-catching image or video that can capture our attention in ways that text simply can’t. As a primarily visual platform, businesses can leverage this visual-heavy style to showcase their products and branding to new and existing customers, leading to higher sales and brand recognition.

Using Analytics

If you can’t keep track of the effectiveness of your social media marketing strategy, you won’t be able to improve upon it. When you create a Business Account on Instagram, you gain access to analytics, such as follower growth, impressions, reach, and engagement. You can also track Instagram impressions, spending, and engagement on ad campaigns through Facebook’s Ad Manager for individual posts and campaigns. Tracking analytics is the way of the future. Don’t let your business fall behind.

Grow Brand Awareness With Instagram Social Media Marketing

Increasing your brand awareness is perhaps the greatest benefit of social media marketing with Instagram. Each month, there are 130 million people who use Instagram to shop, and there’s no reason why your business shouldn’t tap into that audience. Instagram will help grow your brand awareness by giving you the opportunity to interact with new potential customers, introduce new products, and promote your brand in a friendly and authentic way.

Contact GrowME if you’re in need of advice, social media marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

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