Optimize User Experience
Everything you do on your site should improve user experience. Google penalizes sites that harm user experience, which makes search rank results suffer. This includes link buying schemes, keyword stuffing, and other obvious Calgary SEO tricks designed to improve the rank of bad content.
Backlinks help your site rank higher on Google’s results page. Links from high-authority sites are more heavily weighted than links from other sites. Links from your own pages help too, so make sure to include links to other pages on your website.
Choose Keywords Carefully
An important piece of Calgary SEO is keywords. When choosing keywords, consider how many people search for the term, how difficult it is to rank with the term, and whether potential customers search with the term.
Avoid Duplicate Content
Google watches for duplicate content and penalizes you for it because it views such content as keyword stuffing.
Seek Calgary SEO Help
For small companies, it’s often a good idea to hire a digital marketing company to help you improve your ratings. There are many things to consider when launching an internet marketing campaign. With a professional Calgary SEO company you have experts on your team who can quickly and efficiently navigate the field to produce optimal results.
Use Headings Correctly
Every page should have one, and only one, H1 heading. It should be your title and contain a keyword. Subheadings should be either H2 or H3, and should also contain keywords as much as possible.
Use SEO to Enhance Your Online Presence
By using Calgary SEO in your online content, you will increase your search rankings, and ultimately gain more credibility online. By following these tips, you are on your way to improving your organic ranking and getting more attention from new customers!
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]