#1: Sales Copy Has Improved
Since the early days of the internet, your average advertising agency has gotten much better at identifying the emotional triggers that play on you if you’re not arming yourself against it.
#2: Premium Content Doesn’t Go in Depth
Your average Calgary marketing agency has one goal with content. They want to get you to buy the more advanced and higher priced offerings. This means the premium content can often be found elsewhere for free.
#3: Be Cautious of Spending More Than What Makes You Comfortable
Many types of advertisement will do their best to get you to buy more of something than what you want. You have to stay alert to these tactics and never let someone convince you to buy more than you want.
#4: Business often Prioritize Vanity Metrics
All too often businesses have prioritized vanity metrics, and a vanity metric could be anything simple to measure, but it has no connection with earning more like a business.
#5: What Worked Five Years Doesn’t Work Today
The Google search engine algorithms have changed, and digital marketing has also changed. In the past, you may have had a highly successful business from putting ads on poorly written content that has the right keywords. Today, only the best content will stand out, and it also leads to a much lower bounce rate.
These are all things that you should understand with digital marketing because your business will have a lot more success if you also understand what could be holding your company back from achieving prosperity in the business world.
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]