5 Social Media Trends That Are Affecting Your Marketing Plan
#1: Omni-Channel Marketing
Social media marketing through multiple channels has become a recognized and essential strategy of connecting with the customers on the userbase. It doesn’t matter what platform they’re using. Multichannel marketing will interact with the customers on different platforms.
#2: Relationship Marketing
This hasn’t become the only term found in social media, but it has become what we see in 2017. The return of true community building has taken place with the average Calgary marketing agency.
#3: Live Video Streaming
As a marketing company, we witnessed a monumental shift with the live streaming videos. It was no longer inaccessible, and from Facebook Live to Periscope, live streaming became open source.
#4: 24/7 Intelligent Customer Service
Even when you have a stellar product, poor customer service can ruin your company. In fact, 66 percent of customers have switched to other companies because of poor customer service. Social media management is also about providing excellent customer service.
#5: Short Form (Expiring) Content
Snapchat and Instagram have grown popular with the 18 to 24 demographic, but you can now release live expiring content, which has exploded in popularity. The fact that the content disappears after 24 hours makes it ultra relevant.
These are some of the social media trends that could have a positive impact on the marketing plan of your social media management agency. They can spot these trends to help your business to capitalize on them.
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