Social media may not be the most important marketing tool, but in today’s Twitter and selfie-obsessed society, it’s making a bigger impact than you think. If you’re currently using social media marketing as a way to promote your business, you should take a look at these common faux-pas. Here are 5 mistakes you need to stop making!
Social Media Mistake #1: Splitting Your Focus
It’s tempting to blast your content onto a ton of different profiles, but you should know that expert social media marketers often build up one account before spreading to others. If your goal is to get more Instagram followers, work on perfecting your gram game before branching off to Facebook and Twitter. If you’re struggling with your social media strategy, you can count on a Calgary digital marketing company to help you out.
Social Media Mistake #2: Not Engaging
One of the main purposes and the ultimate benefits of being on social media is the opportunity it provides to connect with your customers. If you’re not currently engaging with your clientele, you need to start! You may be surprised at what a simple message or comment may communicate to your customers.
Social Media Mistake #3: Not Enough Posts
If you’re not going to be consistent with your social media posts, you might as well not even have an account. If a potential lead looks you up only to find that you have been radio silent for the past 2 months, they might instantly lose trust in your brand. When you post on a more regular basis, you’ll start to see your engagements increase and your number of followers grow!
Social Media Mistake #4: Too General
When it comes to social media, you need to tailor to your audience. Invest the time into creating posts that are well-written and accompanied by quality graphics. If your strategy is in-line with your target demographic, you’ll experience greater success. Knowing your audience also plays into knowing which platform to focus on.
Social Media Mistake #5: Not Consistent
Your posts should not only be consistent in terms of schedule, but also in terms of theme. Choosing a catchy aesthetic theme or style for your account will do wonders for your followership. With an interesting, uniform, theme, your brand will become more recognizable and attractive for your audience.
Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign! For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]