• February 4, 2017

5 Reasons Why Your Small Business Needs Content Marketing

Content marketing provides information so consumers can make an informed decision. Every day, consumers are inundated with advertisements that they consistently ignore or skip altogether. Here are some ways that this marketing strategy can help a small business grow online.

1) Capture Your Consumer’s Attention

Interesting content is extremely important to hold the consumer’s attention. Boring information will be skipped over so it will not provide any results when it comes to attracting consumers. This information must be custom content that is pertinent to what the business provides. This is where an online marketing company can help.

2) Provide Up-to-Date Information

Fresh informational content should be made available on a regular basis. When potential customers see new information being shared regularly, this helps to promote the name of the company. This provides your small business with a higher profile than others offering the same products or services and will build your company brand.

3) Content Marketing Builds Reputation

Reputation is built when your company offers information in an interesting way. There may be five other companies in your area offering the same product or service that you provide. If your company is the only one offering helpful information, this is the one people will remember. Personal selling or marketing communication is enhanced when using this marketing method.

4) Improved Search Engine Ranking

Improved rankings in search engines will be accomplished when keywords are used in your content. Keywords are the words used when people search for a product or service. When your content includes keyword-rich phrases that are most often used by consumers looking for a product, search engines will rank your business higher allowing more people to see your products or services.

5) Target New Customers

Finding customers who are interested in your product or service will be accomplished when implementing the right marketing strategy. Content should be written to appeal to those more likely to convert. Digital marketing can help by monitoring what content appears to be working as well as what is being seen, how long it is being viewed, and the number of sales as a result.

Build your company’s reputation with a targeted marketing strategy from GrowME.

 

Questions or comments? Contact GrowME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH!
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