Facebook optimization is vital for bringing in the broader audience and turning followers into customers. Unfortunately, many businesses struggle when it comes to optimizing their Facebook business pages.

Having the right strategy and techniques in place can go a long way to ensuring that you maximize your Facebook optimization, resulting in more customers, more sales, better visibility and a more substantial online presence. 

Use Your SEO Keyword Research As A Foundation  

At the end of the day, optimizing your Facebook page is like all other SEO techniques: creating links and implementing keywords. You have to do the same thing here. 

Use your keyword research for your SEO campaign as the foundation for your optimization techniques. We will discuss the following in more depth, but you should place your major keywords in the following parts of your Facebook business page:

  • Company Bio
  • Custom URL
  • Posts 

Just don’t overstuff your keywords all over the place. Make it subtle and easy on the eye. That’s what the best social media marketing agencies do, and it’s how they are so successful. 

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Be Detailed With Your Company Information

Don’t take the company bio section of your Facebook page for granted. It’s a chance to show off your business in the best way possible while optimizing it for your customers. 

Provide up to date information about your business, including your NAP (name-address-number) logo, hours of operation, acceptable payment methods, the product or service you sell, and locations. Make sure you update these as the times change. 

Also, don’t forget to submit a few keywords into the bio as well. It’s a smart way to optimize your page without being over the top about it.  

Optimize Your Custom Facebook URL

The first time you create a Facebook page, you’ll get the chance to make a custom URL. This is a great way to make your business stand out from the crowd while ensuring that you optimize it effectively. 

Use your company name and a keyword within the URL. It’s a simple tactic, but it will pay off in the long run, as its the first thing that Google sees when it crawls your page. 

Creating & Optimizing Your Posts

Your Facebook posts should be engaging and attractive to your users. Use individualized photos or images, and make your content snappy. And then, optimize it! 

Carefully place your keywords within the posts, change the name of your image alt title to the keyword and place a link (if needed) within the post. You’ll make a loaded post that will bring in engagement, increase brand awareness, and boost your SEO. 

Make sure that you also place a call to action (CTA) within it. That way, you get the best of both worlds: you’ll have your posts optimized for your users and encourage them to interact with your posts.  

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Other Social Media Optimization Techniques 

While optimizing your Facebook page will boost your awareness and rankings, that’s not enough in the long-term. You need to be able to attract users and keep them engaged on your page. Here’s how you can go about doing that: 

Add Call-to-Actions on Your Business Page

Your CTA (call to action) button can be customized for various actions on your page. You can choose anything from Book Now, Call Now, Contact Us, Send Message to Learn More, Request Appointment and Sign up. Why bother with this?

A CTA will entice your users to get active on your page. That level of engagement will help boost your SEO. Just try to choose a CTA that fits the landing page you want your customers to be on or complete. 

Update and Engage Your Customers 

There is no point in making a Facebook page for your business and then not using it. It’s essential to continually update your Facebook page with new details, posts and engage with your audience. Here are a few audience-building hacks that you should use: 

  • Ask questions through your posts 
  • Upload images (Collages, quotes, team photos, etc.) and short videos
  • Tag other business pages you work with 
  • Respond to comments on posts and reviews (this is super important!) 

While these strategies might sound simple, they take precision and a keen eye for details. It can pay off in the long-term and should be a valuable strategy to boost your Facebook presence. 


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