A poorly designed website can cost you hundreds of customers. Don’t believe us? Consider these statistics over the past few years:
- 94% of first impressions are related to your site’s web design (Web FX)
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile (SocPub)
- 88% of online consumers are less likely to return to a site after a bad experience (InvisionApp)
- 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design (Kinesis)
What do these stats all mean?
Your website is a magnet for judgement, and how your business is perceived and interacted with by customers is based on how your website is designed.
An inadequate website will tarnish your reputation while a responsive, interactive web design will enhance your customer experience.
How do you experience the latter and not the former?
Why hire a professional agency instead of just hiring one person? As we explain both professionals’ unique roles, you will see why you need them on your project.
The Differences Between Web Designers & Web Developers
A Closer Look At Web Designers
Web designers maximize the visual aesthetics and usability of a website. They maximize a website’s flow and functions through a design approach, consisting of color scheme, typography, images, page and website layout, information flow, and everything else related to the UX’s visual aspects (user experience).
Specifically, the web designer is concerned with what the user sees on the screen and how they can interact with it in a simple, concise manner. Through wireframes, mock-ups, and storyboards, they can slowly build the website design based on the clients’ needs, while creating an engaging digital experience.
In most cases, web designers are experts in templating services like WordPress or Joomla and use Adobe Creative Suite (Photoshop, Illustrator), Frontpage, and Dreamweaver to create and design websites.
A Closer Look At Web Developers
A web developer’s primary duties are to work with a website’s coding to ensure that it all works as predicted. Based on the designs provided by the designer, developers create the coding foundation of a website design.
Furthermore, developers manage both the front-end (what you see on the screen) and back-end (the server that supports the front-end). For the front-end, they control the code responsible for determining how the website will display the designs mocked up by a designer. For the back-end, they are responsible for managing the database and server that supports the front-end design.
That said, understanding what the designer wants requires some knowledge of UX design so that the developer can choose the right technology to deliver the final product. In many cases, web developers are skilled in design, as it is required for a project.
Why You Need Both For A Website Design In Calgary
A successful website is developed when web design and web development processes are executed simultaneously and collaboratively. Eliminating one will affect the other and can result in more problems within your website creation.
Those that wish to hire a single professional risk overburdening them. It will result in a poorly designed website that fails to deliver critical attributes like navigation, optimization, and UX experience, as the extensive workload is too much.
In any of the best web design agencies in Calgary, web designers and web developers work in tandem. Both are required to create a website design that is reflective of the client’s requirements and needs.
As such, your business will need both professionals to create a website that is reflective of your business and delivers the positive results required.
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