How a Website Design Affects Your Brand and Why it Matters

Website First Impressions

While you may not be able to completely control public perception, there are some things you can do to influence it, and your website design is one of the most significant influencing factors. Websites act as your online storefront, and so, for many people, it is the first impression of your ‘brand.’ You have to decide what you want to convey in your first impression. You need to consider everything from colour to font style to images. Everything about the design needs to reflect your brand, or, the perception that you want others to have when visiting your site.

Website Design Builds Trust

While Google takes time to analyze content to determine whether or not a site is reputable, most people look at design and style first, while content comes second. If they like the way it looks, they’ll be more inclined to read what it says. Hiring a company to create a custom website design is one of the best ways to establish trust with your clients. Sites that are busy, boring, or hard to read can lead customers to mistrust the brand.

Website Design Affects Conversion Rate

Website navigation and effective wording and placement of calls to action have more of an effect on conversion rates than you might think. If your site menu is easy to follow with conveniently placed buttons, site visitors are more likely to turn into leads.

If you need more assistance in understanding the relationship between web design and everything else, talk to a professional digital marketing company. Their knowledge and expertise could take your brand to the next level.

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]

5 Reasons Why Your Blogs are Important for Marketing

1. Blogs Drive Traffic to Your Site

Blogging is all about SEO. When you write blogs for your company, it’s an excellent opportunity to include keywords and links back to your website. Inbound and outbound links are essentially the life-blood of online conversions. A good blog should be informative and engaging with a compelling call-to-action to convert people from readers to website visitors.

2. Google + Blogs = Love

Google’s algorithms are changing all the time, but you can always count on the fact that Google loves fresh content. When you hire a marketing company to do your website design, they’ll generally write and optimize your content, but then that’s it. Content, even well-optimized content, can get old after a while, and Google will be looking for some fresh stuff to feature. Blogs are the perfect opportunity to get new content out in ways that will attract potential customers and improve your overall SERP.

3. Blogs Are Engaging

In the world of digital marketing, it’s essential to provide opportunities for your customers to engage. Social media marketing offers one way to connect with clients, but blogs can be just as, if not more, effective. Enable comments on your blog as a way for readers to ask questions or pose concerns and allow your brand voice to come through the tone of your articles.

4. Blogs Answer Questions

We know that the majority of individuals turn to Google or another search engine when they have a question about, well, anything! The point is that people want answers. If you structure your blog to answer common questions about your industry, people will click to see the answer. Between Google pushing your fresh content to the top of the search results and eager consumers searching for answers, it’s no wonder blogs are so effective!

5. Blogs Position You as an Industry Expert

Simply put, the goal of any good digital marketing strategy is to increase leads and conversions by convincing your potential customers, as well as Google, that you are the best of the best when it comes to your specific industry. Writing blogs about relevant topics can help you achieve both of those goals. Consumers tend to trust the material written in blogs, and sophisticated search engines crawl the content looking for expert writing.

Contact GrowME if you’re in need of advice, digital marketing help, or for your next marketing campaign!  For more information, send an email or give us a call! Local: (403) 5-GrowME | Toll Free: 1 (855) 547-6963 | [email protected]