In this article, we inform you about what exactly a backlink is and how they work.

What are backlinks?

Backlinks, or Inbound Links (IBL’s), are essentially links that direct back to your website. Websites with a numerous amount of quality backlinks are more important to Google and, therefore, you see these websites rank closer to the top of Google queries.

However, rather than focusing on having a ton of backlinks we need to focus on the quality of the backlinks! How do you get quality backlinks? Ensure the source of your backlinks relates to the content on your site. If the inbound links are found on nonrelevant sites, your backlink is worth considerably less. So, the higher the relevance of your backlink, the higher-quality backlink you have!

How do backlinks work?

The most efficient way to backlink your website is by using popular directories such as Yellow Pages, Bing, Microsoft, etc. Here, you just need to register a free account for inclusion in their directories, which is a simple task to help you get ranking. The key is using respected and popular directories that Google recognizes as quality links.

quality backlinks

Another way to obtain backlinks is to higher a digital marketing company that can do this for you. In fact, most of the time they have partnerships in place to give you a ton of good-quality backlinks.

As you can see, having a website requires a lot of behind-the-scenes work. It isn’t just about throwing something up on the internet anymore. You need quality when it comes to building a ranking website. If you are looking at having a website made, ensure the digital marketing firm in Calgary includes backlinking in their package, which is a crucial part of ranking well! 90% of searchers won’t go to the second page on Google – don’t get caught there!

Get the links to rank!

Questions or comments? Contact Grow ME for more information, your Calgary Marketing Company with the tools your business needs for GROWTH! Local: (403) 547-6963 | Toll Free: 1 (855) 547-6963[email protected]